Accuro: The Visual Identity

Savvy & Victor were commissioned by UAE based advertising agency, Expression, to create the visual brand for their client Accuro.

Accuro are a specialist support service provider operating out of Dubai, their future plans include stretch into other GCC countries.  Accuro have particular experience servicing the healthcare, corporate and offshore industries.

Accuro's sector specialism is a key differentiator to close competitors who tend not to show such intimate industry knowledge. This point of difference became the deciding factor in overall brand development and sub-brand strategy.

Accuro  Specialist Support Services
(Corporate)

Accuro Healthcare Support Services
(Customer facing)

Accuro  Corporate Support Services
(Customer facing)

Accuro  Offshore Support Services
(Customer facing)

Accuro’s value system is three-fold - they are a caring and considerate business both to staff and clients, they are a challenger to the standards of other similar businesses and they retain staff who are proud to work for both Accuro and the businesses they serve.   A statement was formed around these values....

“We take care of everything,
we do it better than anyone else
because we are proud to work by your side”

From this statement three brand directions were produced, each containing the essence of the full statement, but each leading with one of the three values.

1. We take care of everything...   Service led

• Caring
• Helpful
• Proud to serve
• Approachable
• Reliable and pro-active

2. We do it better than anyone else...   Challenger led

• Energetic
• Agile
• Active
• Efficient and better

3. Because we are proud to work by your side...  Partnership led

• Relationship
• Supportive
• Professional
• Open and friendly

The most dynamic and colourful of all three directions was chosen  -  The Challenger, postions Accuro as young and strong, this attention grabbing visual identity allows Accuro the platform they need to take the new offering to market in a fresh and engaging manner.

Following further creative design development of the identity and application to literature and websites Accuro is now out there taking care of business!

 

Overview