NatWest: onecard Award Campaign

The NatWest onecard recently won Best Business Card Programme at the Card Awards 2009.

Through our strategic marketing division, The Marketing Eye, we were asked to create concepts for a customer facing marketing campaign, targeted primarily at finance directors and owners of businesses with a turnover of between £5million and £25million. The creative communications were to included direct mail and e-newsletters and leveraged the credibility the award afforded.

The onecard wheel, part of the existing brand identity, was married with a 3D simulated award to create a visual connection between onecard and an award winning product.

The enthusiasm and buy-in of staff to ensure a campaign like this one successful is paramount.  Therefore a supporting internal communication campaign which comprised of an e-bulletin along with an opportunity spotting guide for relationship managers was also produced.

 

Overview