Boodle'M: Brand Image

Boodle'M is an online gift store dedicated to children and young teenagers.  It delivers cool and interesting gifts in a fun and unusual way.  Aware that the online gifts market is highly competitive, the Boodle'M team knew they needed to stand out to get ahead.

Savvy & Victor were first approached to assist with brand development, specifically innovation in product offering and in naming the brand.  After some strategic and creative brand position and proposition work we began to build the brand incorporating ideas such as:

Themed delivery vans, cars, mopeds and motorbikes

Visiting party buses

Trendy staff in branded uniforms

Online birthday and event registration

Online forwarding of gift requests to friends and relatives

Online interactive areas

Delivery text messaging  

After the initial research, development and short-listing of name options the client settled on Boodle"M.  Inspiration for this name came from the word boodle, which translates to mean a crowd or large quantity, but more aptly - to bribe.  This, joined with the abbreviation of them to 'M, gave us Boodle'M.

A rather playful tongue in cheek expression for the adults and a fun name with oodles of personality for the kids!

 

Overview