Watchwood: Visual Brand

Watchwood are a specialist security consultancy providing a comprehensive range of security and investigative services to select clients worldwide.

Savvy & Victor were asked to work with Watchwood to develop an understated brand identity that would demonstrate their brand values - trusted, experienced and knowledgeable.

While the name Watchwood already existed, it was used by the company within a longer descriptor, Watchwood Resources Limited, this resulted in the use of an acronym WRL. It was decided this sentence and the use of the acronym would be dropped so bringing the name Watchwood to the forefront.

After further research and development to build the visual identity, a suite of stationery and literature was developed along with a suitably understated website.

Overview