Frontrow GB: Sponsorship Campaign

Savvy & Victor were comissioned to re-invigorate the Frontrow GB identity to support their sponsorship procurement efforts in the build up to Dakar 2009.  Frontrow GB are a Desert Motorcycle Race Team, although based in the UK, they travel the world seeking out new and exciting challenges. The biggest race of their season this year is the Dakar Rally held, for the first time, in the deserts of Chili and Argentina.

Our challenge was to evolove the team's existing identity without losing the sentimental value it holds both for the team members and the fans.

The old logo

Once complete the new look was spread throughout promotional items, collateral and the website.

Overview